LIVE NATION ANNOUNCES THAT CRUZAN WILL BE NEW NAME IN TITLE SPONSOR OF WEST PALM BEACH AMPHITHEATRE
West Palm Beach, FL (February 1, 2008) Live Nation, the world’s largest and live music company, and The Absolut Spirits Company, Inc. are pleased to announce a long term sponsorship deal that changes the name of southern Florida’s premier outdoor music venue.
Formerly known as Sound Advice Amphitheatre, the venue will now be called Cruzan Amphitheatre. The initial agreement is for five years. Located on the South Florida Fairgrounds in West Palm Beach, the Cruzan Amphitheatre has been a groundbreaking leader in the region’s music scene. It has a capacity of 19,000 and holds an average of more than 30 live events each year.
“As the rum of the islands, Cruzan has always been associated with easy living and entertainment,” says James Schleifer, Vice President of Trade Strategy, The Absolut Spirits Company. “Our relationship with Live Nation allows us to celebrate our musical heritage, while giving music aficionados a taste of our exciting rum portfolio. Nothing says fun in the sun like a delicious mojito or voodoo rum punch.”
“It is with great pride that we announce our strategic partnership with Cruzan,” said Neil Jacobsen, President of Live Nation Florida. “We are thrilled to join forces with Cruzan to bring the biggest names in live entertainment to the people of South Florida. Cruzan shares our vision of celebrating the South Florida lifestyle through the power of live music.”
Since its opening in 1996, the Cruzan Amphitheatre has entertained over 3.6 million music fans with more than 400 major concerts and festivals, and has hosted such superstar acts as Aerosmith, Jimmy Buffett, Kenny Chesney, Dave Matthews Band, Tim McGraw, Rod Stewart, Sting, and Tina Turner.
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